TOOL LIBRARY / CUSTOMERS & RELATIONSHIPS
Copper
Tracks business relationships, sales opportunities, and follow-up inside Google Workspace.
What it is
Copper is a customer relationship management system that works closely with Gmail and Google Calendar. It keeps shared records for people, companies, opportunities, tasks, projects, emails, and meetings. Higher plans add automated follow-up, group email, reports, and more connections to outside tools.
Ways to use it
Ideas from real executive operations work. Take the ones that fit.
- Maintain an executive relationship list with the last contact, next step, and owner.
- Save Gmail conversations and calendar activity on the correct contact record.
- Track partner, sponsor, donor, recruiting, or sales conversations through defined stages.
- Assign follow-up when a meeting, email, or opportunity reaches a defined stage.
- Move a completed sale into an onboarding or delivery process.
Our take
Choose Copper when the team works mainly in Google Workspace and needs relationship history close to the inbox. A simpler contact tracker may be enough when there is no shared process, follow-up standard, or reporting need.