TOOL LIBRARY / CUSTOMERS & RELATIONSHIPS
Hootsuite
Plans, approves, publishes, monitors, and reports across social accounts.
What it is
Hootsuite is a social media management platform for scheduling content, handling messages, monitoring mentions, and reporting across several networks. Higher plans add team approvals, routing, and broader analytics.
Ways to use it
Ideas from real executive operations work. Take the ones that fit.
- Build a shared calendar for company and executive posts across several networks.
- Route sensitive posts through a named reviewer before publishing.
- Monitor direct messages and comments from supported channels in one queue.
- Track brand and executive mentions for a weekly communications brief.
- Schedule a recurring report with the few metrics the leadership team uses to make decisions.
Our take
Hootsuite makes sense when a team manages several active channels and needs approvals or reporting. It is expensive and unnecessary for one lightly used executive profile that one owner can manage directly.